Marketing for iGaming

Outsourcing for iGaming marketing across acquisition activity, customer communication, retention and reporting.
Support for acquisition funnels and campaign follow-up
Help with content, email, offers and customer communication.
Retention support through calendars, newsletters, education content and feedback loops.
Reporting support that makes marketing activity easier to review.

Marketing Support

Straightline supports iGaming organisations around acquisitions, traffic-source coordination, retention, and reporting.

Acquisition

Straightline Solutions supports the structure and follow-up of acquisition activities.
Acquisition leads and sales funnels
Content marketing campaigns
Email marketing content
Blogging and article writing
Content offers
Industry networking
You get a more organised acquisition workstream, with clearer tasks, follow-up and reporting around the activity being run.

Traffic-source coordination

can help review and organise player-producing traffic channels, campaign activity and traffic-source follow-up.
Back-end development
Front-end development
Full-stack development
Responsive websites
Desktop applications
Business tools
You get a structured view of each traffic source, how it is being tracked, who is responsible for it, which sources need attention and where further testing or review is needed.

Retention and customer communication

Straightline Solutions supports iGaming customer communication and retention activities.
Communication calendars
Company newsletters
Customer education content
Customer feedback loops
Retention programme support
You get a more structured way to keep communication active after acquisition, with planned activity and clearer ownership.

Marketing reporting

We support reporting for marketing and customer-contact work requirements.
Personalised reports
Simplified summaries
Reporting tools
Prioritised information
Reporting that can evolve as the work changes
Real-time reporting where the systems allow it
You get clearer information from marketing activity, so the team can review what is happening and decide what needs action next.

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Send the project details, the service area involved and the stage of the work.
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